We are seeking a Digital Strategist to drive strategy, implementation, and innovation of digital marketing efforts. We are looking for someone who will blend proven marketing principles with leading-edge insights to grow awareness and drive engagement. With passion, creativity, and savvy, this position will manage the digital assets of the event. This includes websites, social media platforms, online marketing, and content development and delivery across various digital channels. The position will report to the Project Manager. The role is necessarily based in our ROME office. YOUR RESPONSIBILITIES WILL INCLUDE: Drive online engagement for our brand including digital strategy for websites, social media, online advertising, and email marketing. Develop and implement dynamic digital campaigns that connect with different audiences in alignment with programmatic and organization objectives. This includes campaigns for our Affiliate Partner Program that raise awareness among tech-communities in Italy and abroad. Manage a master editorial calendar, producing content optimized for different digital channels. Lead email campaigns from start to finish including strategy, copy, distribution, and analysis. Utilize and refine analytic systems to generate actionable insights while driving progress against channel specific goals. Oversee search engine marketing and Google AdWords campaigns from strategy to implementation. Manage content updates and website maintenance ensuring user-friendly and on-trend digital experiences for appshow.eu. Assist with additional content development and storytelling for email updates, reports, case studies, blogs, stories, annual reports, etc. Maggiori dettagli nella sezione riservata agli utenti Premium.