<p>For our client, important multinational leader in beverage industry, we are looking for a <strong>Category Manager</strong>.
<p>The candidate will be owner of the Category Plan. She/he develops the Trade Marketing Plan in synergy with the Marketing Plan (strategic planning for each Category) and defines the entire trade marketing mix actions with a specific focus on channel, client and point of sale.
<p>Category Manager reports to the Trade Marketing Manager Off-Trade who in turns reports to the Trade Marketing Director Italian Market.
<ul><li>Consistently with strategic marketing objectives, actively cooperates with Brand Managers in order to define the entire trade marketing mix for the off trade channel;
<li>Manage the space allocation and Shelf Management projects implemented for all the categories involved;
<li>Analyze and actively contribute to POS profiling
<li>Manage the tools and software (eg SAP, CRM etc) to support data analysis for category, space allocation and shelf management projects assigned
<li>Is responsible to implement a structured monitor activities system and detailed reports for trade marketing and sales teams
<ul><li>Is responsible to manage and allocate the A&P Trade Marketing Budget,
<ul><li>Identifies and shares with the Sales Teams (NAM and Field Sales Force) business opportunities within the channel and/or the points of sale,
<ul><li>Coordinate the external BTL agencies and suppliers for the ideation and the complete execution of Trade Marketing mix planning (Expobox, in store activation materials, in store animation, events, etc..).
<p><strong>The ideal candidate will have the following skills, knowledge and experiences: </strong>
<ul><li>University degree in Economics (Marketing/Trade Marketing specialization is a plus)
<li>4-year experience as Category Manager in Food & Beverage category or FMCG.
<li>Prior experience in Sales (Off Trade Channel) or Marketing department.
<li>Ability to travel regularly to make trade visit and to go with sales reps on the field.
<ul><li>Strong knowledge of Italian Off Trade Channel structure, organization and processes
<li>Strong quantitative and analytical skills, ability to interpret sales performance and market trend metrics and information (e.g. Nielsen, IRI retail, Market Track)
<li>Space allocation and Shelf Management
<li>Excellent relationship building skills
<li>Excellent communication skills
<li>Strong business management skills
<li>Good project management and conflict management skills
<li>Able to provide new ideas with an “out of the box” approach
<p><em>Intermedia Selection is a leading Italian professional and middle management recruitment company. Our staff consists of over 40 professionals, organized to market practice and by functional area and two sites in Milan and Rome.</em>
<p>Autorizzazione del ministero del lavoro n° 20323/RS.
Inserzionista: Intermedia Selection